Project
Gloobies
A parent choosing a nursery is making an emotional decision and looking for permission to feel safe about it. This site leads with a video of children who are visibly happy, then answers every practical worry before asking for anything.
Twenty four pages, and the structure matters more than any single one of them. A parent arrives anxious and leaves either reassured or not, so the order is fixed: feel it, then check it, then book.
The video hero does work no paragraph can. Everything after it is evidence — staff ratios, safeguarding, the day's shape — placed so the practical worries are answered before the site asks for a tour.
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