Project
Essentials by Dee
People buying skincare from a brand they have never heard of are really asking one question: is this real. The whole shop is built to answer it, with two photographs of every product, a palette taken from the brand's own packaging, and prices shown before anyone has to click.
An unknown skincare brand has a credibility problem before it has a pricing problem. Every decision here is aimed at the first one: real photography of the actual products, prices on the card rather than behind a click, and nothing that looks like a stock template.
It ships in English and French, both fully routed and both indexed, because the audience is split across two languages and a half-translated shop reads as an unfinished one.
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